Post by account_disabled on Feb 26, 2024 20:30:32 GMT -8
The serial founder. The managing director of the Hamburg company Protofy founded his first company Feelgood at the age of and failed because he validated it too late. This learning gave rise to the Protofy agency in which initially specialized in bringing digital products to the market as quickly as possible and has since grown into a mature product studio that helps mediumsized and large companies to digitize in a customercentric manner. With Protofy Moritz Mann spun off the companies Allcasts an analytics platform for podcast advertising and Stadtsalat a food delivery service that is established The those who make multiple purchases from the same company . Repeat purchase rate can be calculated.
Dividing the number of repeat buyers by the total number of customers. As with the Phone Number List redemption rate it is also important here to work with comparative data and comparison periods and to set up appropriate reporting over a longer period of time . Conclusion Numerous studies show that it is much cheaper to retain existing customers than to acquire a new customer. Companies should therefore increasingly focus on retaining their loyal customers in the long term. The options are diverse and range from triedandtested classics such as loyalty programs and loyalty cards to innovative approaches such as the implementation of mobile apps with gamification elements . However it is always important to measure.
The success of measures and campaigns and to regularly to the results. The most important key figures in this context are the Net Promoter Score the redemption rate of vouchers and the repeat purchase rate. The success of a sophisticated customer loyalty strategy often only becomes apparent in the long term . Especially in times of crisis the wheat is separated from the chaff when entrepreneurs can rely on a loyal customer base. Martin Schmidt author Martin Schmidt Managing director of online marketing agency Martin Schmidt is a qualified business economist and the author of a total of ten specialist books on the subject of leadership and team management. His bestseller The Biggest Mistakes of New Leaders has sold over copies on Amazon. He is currently managing director of his own online marketing agency and also oversees the leadership focus group on Facebook specifically for new managers.
Dividing the number of repeat buyers by the total number of customers. As with the Phone Number List redemption rate it is also important here to work with comparative data and comparison periods and to set up appropriate reporting over a longer period of time . Conclusion Numerous studies show that it is much cheaper to retain existing customers than to acquire a new customer. Companies should therefore increasingly focus on retaining their loyal customers in the long term. The options are diverse and range from triedandtested classics such as loyalty programs and loyalty cards to innovative approaches such as the implementation of mobile apps with gamification elements . However it is always important to measure.
The success of measures and campaigns and to regularly to the results. The most important key figures in this context are the Net Promoter Score the redemption rate of vouchers and the repeat purchase rate. The success of a sophisticated customer loyalty strategy often only becomes apparent in the long term . Especially in times of crisis the wheat is separated from the chaff when entrepreneurs can rely on a loyal customer base. Martin Schmidt author Martin Schmidt Managing director of online marketing agency Martin Schmidt is a qualified business economist and the author of a total of ten specialist books on the subject of leadership and team management. His bestseller The Biggest Mistakes of New Leaders has sold over copies on Amazon. He is currently managing director of his own online marketing agency and also oversees the leadership focus group on Facebook specifically for new managers.