Post by account_disabled on Mar 11, 2024 22:12:27 GMT -8
Whenever we receive a newsletter or when we think about running an email marketing campaign , we imagine an attractive image, a discount, a flyer, a 'call to action' button... On the other hand, an infographic does not come to mind, we relate it more with statistics and metrics. The infographic format is still beginning to explode in email marketing campaigns. And, honestly, infographics are great and very useful for mailing. WHAT IS AN INFOGRAPHIC AND WHAT CAN IT CONTRIBUTE TO AN EMAIL MARKETING CAMPAIGN? infographic-2 Infographics are informative visual representations valid for talking about any topic, which use various types of graphics, signs and data to show a complex reality in a simpler way . Infographic formats have always been a very common practice in data journalism, in conferences and exhibitions, in market research or technical and educational manuals. However, with web 2.0 and social networks, infographics have become a very popular and attractive format for users. In email marketing campaigns you can use certain aspects of infographics and take advantage of the aesthetics of their designs and the impact of their data in your newsletter. The key is knowing what ideas to take from the infographics to create my newsletter.
CREATIVE EMAIL MARKETING CAMPAIGN: GET INSPIRED BY INFOGRAPHICS AND CREATE EASY-TO-RETAIN NEWSLETTERS Increasing the visibility of our company, branding, connecting with our clients or generating traffic to our website are some of the main objectives of companies' email marketing strategies . With infographics you can shorten your path to each and every one of these objectives that connect perfectly with your email marketing strategy. Before diving into creating an infographic, it is important to have a good grasp of the topic to be addressed and to be very clear about the target audience . With these two elements defined, you can now enter the information blocks. You Phone Number List already know that infographics are irresistible content for Internet users. Now, make your product or service irresistible to your customers too! Below we show you a series of advantages that infographics can bring you in your email marketing campaigns and when promoting your product . 5 TIPS TO INSPIRE YOU FROM THE AESTHETICS OF INFOGRAPHICS AND CREATE SURPRISING EMAIL MARKETING CAMPAIGNS 1. EYE-CATCHING DESIGN AND CLEAR CONTENT The versatility of infographics allows you endless designs that you can adapt to your brand depending on the product you offer or the relationship you are looking for with the customer.
For example, if you have a travel agency you can show a map with the available destinations and the featured offers marked on the infographic. Furthermore, the content in infographics is always clear and brief, which is one of their characteristics: simplicity . 2. GENERATE LINKS AND DISSEMINATION ON SOCIAL NETWORKS Take a chance! Include links in your newsletter template with impressive infographics that show decisive data that corroborates the success and good work of your company. Create value for your brand and get it shared on social networks and links generated. These types of infographics have a direct effect on SEO and social networks. You can also include the link anywhere in your newsletter. There is a very representative data that shows the great impact of infographics on social networks: on Twitter an infographic obtains 832% more retweets compared to images and texts . 3. ATTRACT UNDECIDED SUBSCRIBERS AND SAVE TIME With infographics , text is transformed into images and short sentences are left to accompany them, allowing you to simplify dense texts to save the client's time and not risk losing it.
CREATIVE EMAIL MARKETING CAMPAIGN: GET INSPIRED BY INFOGRAPHICS AND CREATE EASY-TO-RETAIN NEWSLETTERS Increasing the visibility of our company, branding, connecting with our clients or generating traffic to our website are some of the main objectives of companies' email marketing strategies . With infographics you can shorten your path to each and every one of these objectives that connect perfectly with your email marketing strategy. Before diving into creating an infographic, it is important to have a good grasp of the topic to be addressed and to be very clear about the target audience . With these two elements defined, you can now enter the information blocks. You Phone Number List already know that infographics are irresistible content for Internet users. Now, make your product or service irresistible to your customers too! Below we show you a series of advantages that infographics can bring you in your email marketing campaigns and when promoting your product . 5 TIPS TO INSPIRE YOU FROM THE AESTHETICS OF INFOGRAPHICS AND CREATE SURPRISING EMAIL MARKETING CAMPAIGNS 1. EYE-CATCHING DESIGN AND CLEAR CONTENT The versatility of infographics allows you endless designs that you can adapt to your brand depending on the product you offer or the relationship you are looking for with the customer.
For example, if you have a travel agency you can show a map with the available destinations and the featured offers marked on the infographic. Furthermore, the content in infographics is always clear and brief, which is one of their characteristics: simplicity . 2. GENERATE LINKS AND DISSEMINATION ON SOCIAL NETWORKS Take a chance! Include links in your newsletter template with impressive infographics that show decisive data that corroborates the success and good work of your company. Create value for your brand and get it shared on social networks and links generated. These types of infographics have a direct effect on SEO and social networks. You can also include the link anywhere in your newsletter. There is a very representative data that shows the great impact of infographics on social networks: on Twitter an infographic obtains 832% more retweets compared to images and texts . 3. ATTRACT UNDECIDED SUBSCRIBERS AND SAVE TIME With infographics , text is transformed into images and short sentences are left to accompany them, allowing you to simplify dense texts to save the client's time and not risk losing it.